In 2007 I attended the Enterprise 2.0 conference in Boston and sat in on a session on the mobile workforce. At the time, Steve Jobs had introduced the original iPhone but it wasn't yet shipping. As I remember it, the panel for the session included several industry analysts as well as representatives from Nokia, Motorola, and maybe one other handset maker. When it came time for Q&A I asked what kind of impact the soon-to-be-released iPhone would have in the enterprise, and how other vendors would need to respond. The panel dismissed the idea out of hand. Apple, after all, is a consumer company.
Two weeks ago I attended an IDC event on mobility and the cloud. At the time, Steve Jobs had introduced iCloud but it wasn't yet shipping. The panel for the session consisted of IDC's most senior research analysts. When it came time for the Q&A session I asked what kind of impact the soon-to-be-released iCloud would have in the enterprise, and how other vendors would need to respond. The panel dismissed the question out of hand. Apple, after all, is a consumer company.
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