MacWorld reports that Google is developing native iPhone applications. Google's Vic Gundotra calls iPhone "the pre-eminent phone in the world" and Mobile Safari "a better mobile browser than anyone had ever delivered before". Android notwithstanding, BusinessWeek's two Most Innovative Companies are clearly aligned with each other in mobile, at least for the moment.
But other tech giants are lining up on the other side of the ball. BlackBerry-maker RIM recently announced its plans to develop native applications for SAP, IBM, and Microsoft.
On the surface, this looks like a simple partitioning into consumer and business segments. But RIM is touting the music-playing, photo-viewing, movie-watching, Face-booking abilities of its otherwise buttoned-down handsets in TV spots like this one:
While at the same time Google's enterprise group has signed up 10 million active users for Google Apps and Apple is set to launch iPhone 2.0 with a laundry list of enterprise-friendly features. Here's the announcement (with the relevant part starting at around 2:30):
Things getting a lot more interesting in the mobile world. Should be fun to watch.
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